Clever Turtles

Models who failed to maintain appropriate dignity as representatives of the products they represent should compensate for the damages caused to their advertiser, the top court ruled. The Supreme Court reversed the original ruling and ruled in favor of a construction company that filed a suit against the deceased actress Choi Jin-sil, who committed suicide last October. The company, upon hiring the top actress as their representing model in March 2004, concluded a contract stating Choi's duties to pay back 500 million won ($399,361), should she depreciate the company's social reputation. However, in August, Choi appeared on television and newspapers with her face full of bruises, allegedly caused by the violence of her then husband and retired baseball player Cho Sung-min.